A promotional SMS is a message sent by a brand to prospects and customers informing them about promotions, discounts, and offers. Marketers run promotional campaigns to increase customer engagement and rocket sales. Promotional SMS is used for sending marketing and sales messages. They are delivered only to opt-in and non-DND numbers. Promotional SMS should be sent between 9 am and 9 pm. Promotional messages have a random 6-character Sender ID determined by the network operator.
Transactional SMS are messages used for sending order and booking alerts and informational messages to registered customers. These messages are not for marketing purposes. They’re sent to all the recipients regardless of their DND status 24/7 without any time restriction. Transactional SMS can be identified via a 6-character Sender ID a company chooses. This identifier should correspond with the company or product name. Through this type of SMS, businesses can reach subscribed customers directly to share important details that aren’t related to promotional activity, like order status, delivery notifications, and more. Businesses use promotional SMS mainly to promote their products or services and generate customer interest, and to get their target consumers to engage with them in a more direct and efficient way.
Over-the-top messaging apps, usually referred to as “OTT messaging apps” are instant messaging services provided by third parties as an alternative to text messaging services provided by a mobile network operator. OTT messaging apps like WeChat, Facebook Messenger and WhatsApp have become fairly popular among consumers, which has attracted marketers. However, the ubiquity, reliability, and familiarity of SMS often make it a better choice for mobile marketing campaigns. OTT messaging services don’t allow users to send messages in bulk which puts SMS on the top of the list of the most useful marketing tools.