P2A — text messages from User to Application. By allowing to communicate directly with the Business, P2A in tandem with A2P opens up tremendous opportunities for business development: engaging Customers and increasing their loyalty.
There a lot of example of P2A messaging:
— various TV campaigns (voting, etc.)
— contests and competitions
— SMS lotteries
— various kinds of alarming (use in operating systems and equipment)
For the operator, cooperation with Stertell as a single hub for all types of SMS traffic means passing traffic along transparent routes, dividing by traffic types, increasing traffic and income of the Operator.
— Traffic monetization
— Transparent delivery process
— Guaranteed profit for operators