P2A — text messages from User to Application. By allowing to communicate directly with the Business, P2A in tandem with A2P opens up tremendous opportunities for business development: engaging Customers and increasing their loyalty.

• There a lot of example of P2A messaging:
• — various TV campaigns (voting, etc.)
• — contests and competitions
• — SMS lotteries — subscriptions
• — subscriptions
• — various kinds of alarming (use in operating systems and equipment)

For the operator, cooperation with Stertell as a single hub for all types of SMS traffic means passing traffic along transparent routes, dividing by traffic types, increasing traffic and income of the Operator.

• Capabilities
• — Traffic monetization
• — Transparent delivery process
• — Traffic mixing prevention
• — Guaranteed profit for operators